INDUSTRY OVERVIEW Advertising agencies have become ultra-modern centers of communication, which, besides traditional advertising, also offer services directly at the point of sale, e.g. merchandising and promotion, and the complete array of online marketing measures. The goal of every business is to attract and retain customers for their products.
Expert advice from highly knowledgeable retail sales promoters helps to increase product sales and to convince customers that their decision was indeed correct. This approach also includes a standardized brand message that is guaranteed by merchandisers at the point of sale. These experts are often also responsible for training sales staff in-house about the latest products and how they should to be presented to end customers.
FLS SOFTWARE IN THE AGENCY SECTOR When coordinating sales promoting activities, agencies must schedule effectively and efficiently the deployment of promoters and merchandisers, from specialist stores and chain stores to events. The software products FLS VISITOUR and FLS MOBILE deliver the ideal solution. Use of FLS VISITOUR helps to simplify the otherwise highly-complex scheduling tasks significantly, particularly when it comes to carrying out short-term activities at the POS within a short space of time. FLS MOBILE enables a direct exchange with promoters and merchandisers in the field. As a result, it is possible to respond immediately to delays and, if necessary, FLS VISITOUR can contribute to dynamically rescheduling upcoming appointments and routes.
The FLS software solutions additionally offer agencies benefits in terms of scheduling consultation appointments for existing and potential customers. For instance, when developing a new website, insights into a company’s sales and service culture provide key markers to create a tailored online platform for transporting the unique selling propositions of the customer. Efficient appointment and route scheduling allow advisers to invest more time in face-to-face meetings with customers.
Agencies that already benefit from FLS software solutions are Euroweb Internet GmbH, HTW/O, and Present Perfect.