Besides making tailored furniture, HOLZCONNECTION is all about one family’s vision and values. The idea Alf Nagel launched in 1970s Berlin, when still a student, is now being projected into the future by Denys Nagel. With the traditional know-how of a cabinet maker and the technological demands of a start-up, HOLZCONNECTION is already one of Germany’s leading suppliers of bespoke furniture. Thanks to DISPATCH NOW, lovers of unique furniture now enjoy crafted items delivered when and where they need them.
Under the slogan ‘what you want, when you want it’, which emphasises the individuality of each piece, Denys Nagel has revolutionised the high-end furniture market with the company E-Furniture and the associated HOLZCONNECTION brand, consistently gearing the ‘Cabinetmaking 2.0’ vision to the individual needs and preferences of customers. A strategy that paid off even before the Coronavirus outbreak and which showed its full potential in 2020 with ‘stay at home’.
The fact that long supply chains are inefficient, fragile and prone to problems has been clearly demonstrated in the age of Corona. It has even led to a number of companies going out of business. Conversely, many companies, most with a completely different corporate structures, used the time to realise their true potential and strengths during the crisis. In fact, this is what happened with HOLZCONNECTION, which has relied on a local-first strategy for over 35 years. In other words, this means customers receive everything from a single source: HOLZCONNECTION partners design, manufacture, deliver and assemble the items – all on a local level and with local partners.
Digitalising his ‘Cabinetmaking 2.0’ network end-to-end and fully automating the processes along the entire customer journey